Welcome to POC Lab, a female-led studio (clapping emojis) at the forefront of the attention economy and the future of gaming. At POC Lab, we redefine engagement, pioneering new brand interactions and player agency. As an award-winning leader in digital engagement, our approach drives culture through gamified experiences.

Our Vision:

To use the power of technology to drive connection and shape culture, we emphasize gaming as a dynamic social system (gaming is just entertainment). We create interactive, communal, narrative-driven environments that enhance shared experiences, cross-cultural connections, and our secret sauce: emotional engagement.

Our Mission:

Our mission is to advance the representation and inclusion of women, black and brown individuals, LGBTQIA+, disabled, and POC communities in gaming and emerging technologies, promoting equity and inclusion across all platforms.

Our portfolio showcases groundbreaking projects such as the Cultureverse, created in partnership with Walmart, which celebrated black excellence and brought diverse cultural narratives into the digital realm. Similarly, our Valley of Belonging initiative has introduced a spectrum of diversity into the metaverse with partners like L'Oréal, NYX Cosmetics, and Alo Yoga. These projects have not only set new standards for engagement but also underscored the importance of cultural resonance in virtual spaces.

So buckle up as we journey through uncharted territories, using the power of immersive experiences to shape the future of digital interaction. From art and tech innovations to NFTs and beyond- stay tuned for insights and sparking conversations that will push the boundaries of creativity and innovation.